Australian Tea Expo website is up!

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Exciting news! Our website for our upcoming event in October is now up! Please check it out and read all about our event. You can now purchase tickets, book into classes, register as an exhibitor, submit an entry into the Golden Leaf Awards and lots more! http://www.australianteaexpo.com.au

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Exhibitor Registration – Melbourne Tea Fair

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Exciting news regarding the 2014 Melbourne Tea Fair – Exhibitor Registration is now open! You can download your Exhibitor Registration Form and Exhibitor Information Package from our website, at http://australianteamasters.com.au/blog/melbourne-tea-fair

Don’t miss out on this wonderful opportunity! Exhibitor registration closes on July 18, 2014.

Matcha – But Not Traditionally

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Matcha is an interesting and somewhat different type of tea that you may encounter. Derived from Japan, matcha is green tea powder.  Traditionally it has been used in the Japanese Tea Ceremony for years, and continues to be to this day.

In present times the popularity of this tea with the rest of the world has skyrocketed, with matcha being well-distributed amongst many other world-famous teas in both tea houses and markets. However, its current popularity can be seen most clearly at its origin in Japan, which has spawned an entire selection of matcha-related and flavoured products. Matcha has been put into all sorts of things, the least of which is featured below:

Macaroons

Pound Cake

Pancakes

Ice-cream

KitKats

Matcha is very interesting, as you can mix it into just about anything to give the food a different flavour, and not to mention a health boost. If you’ve already discovered the wonders of combining matcha with food, why not tell us what you made, and what you thought of it?

No Cup Like Home

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If you are lucky enough to explore the world, why not explore the world of tea? There are so many different types of teas you can try. I don’t mean just black, green, puerh, oolongs or white teas (or even yellow, blue or red teas). Try a first or second flush Darjeeling from India, a high grown tea from Ceylon, silver tips from China or an oolong from Taiwan.

Try to avoid flavoured teas as they don’t allow you to taste the real essence of tea you are trying. Each tea has it’s own natural flavour profile.   Next time you go for something new, close your eyes and inhale the smell of the dry leaf, and then the wet. Drink in the aroma of the steaming cup of choice before you taste it. What can you smell? Do you notice any stone fruits or a nutty roasted flavour? Is it sweet or savoury? Now taste it. Does it taste the same as it smells?

If you are feeling adventurous, try a tea type you have never tried. On a recent trip to Europe I discovered a white Darjeeling – the flavour was so delicate with hints of peach and the leaves were downy and soft. It was so refreshing and light but full-bodied at the same time if that could be possible. It was wonderful to try something new. Discover your own new favourites. Or if you’d prefer to stick to something similar to what you are used too, perhaps just go for another type of black tea. How about a Keemun, Assam, Nilgiri or Yunnan?

Having discovered several new teas on my travels, it was even more delightful to come home to my usual daily cup.

Hint: Next time when you are out and about I encourage you to try something different. Ask for a loose leaf, and go for something you wouldn’t normally have. It makes your favourite cup of tea at home all the more special.

 

Words and image contributed by Tea Master, Suzi van Middelkoop from Tea by the Sea.

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The World Tea Expo

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The World Tea Expo is an annual event that no one in the North American tea world should miss. One of the largest tea expos in the world and with perhaps the largest range of tea exhibitors anywhere, this exhibition serves a tea industry that currently has a net worth of $8 billion – a number that is only expected to continue growing.

Exhibitors will include a wide range of tea suppliers and vendors, while many attendees themselves are looking to profit from the retail side of tea, and serve a large variety of different kinds of businesses. Even more exciting is the fact that many exhibitors – up to 30% – do not exhibit their teas in any other tea fair or exhibition in the world. Quite possibly the only time you will have to trial their newest and greatest blends will be at this expo.

You can find more information on this incredible event at http://www.worldteaexpo.com/

World Tea Expo - Pic 1

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The Tea Flavour Wheel

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What you see above is the official Australian Tea Masters Tea Wheel. It is used in all of our professional tea tastings as well as many of our classes.

This tea wheel is free for you to use, reblog, and distribute (as long as the picture remains unaltered and the watermarks remain in-tact). You can use it to help divine the flavour notes of teas – one of the principle goals of tea tasting. We encourage you to try it for yourself! An experienced taster will get more out of a drink, able to distinguish between notes the untrained tongue could never divine.

Why not print off a few copies and have a tea-tasting session with your friends? Who knows what you might find out about teas you’ve drunk all your life but never particularly thought twice about? Who knows what you might find in teas you’ve never tried before?

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The Australian Tea Fair – Melbourne

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We are excited to announce a brand-new event never seen before in Melbourne. Tea lovers, we present to you the Australian Tea Fair, Melbourne. This unprecedented event will surprise and excite tea enthusiasts of all flavours, and provide tea and industry knowledge to a scale that tackles even the world stage.

The Australian Tea Fair will be hosted by Australian Tea Masters at a currently undisclosed location in Melbourne, and is aimed to be set later this year. Tickets will be available via our website (stay tuned for more press releases here!) and at the door, with exhibiting opportunities open upon arrangement. If you’re interested in having your own exhibit, you can discuss this with the director of Australian Tea Masters, Sharyn Johnston, at sharyn@australianteamasters.com.au. We strongly encourage tea companies to open exhibits and broaden their audiences. Other exhibiting parties will include blenders and masters of all stripes.

In addition, there will also be several tea seminars with well-respected industry speakers. This event is perfect for both those just interested in tea as well as those who make tea their world and business. The event will be ripe with opportunity, and for a tea lover in Melbourne, certainly isn’t something to be missed!

Stay tuned for more information!

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