The Australian Tea Fair – Melbourne

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We are excited to announce a brand-new event never seen before in Melbourne. Tea lovers, we present to you the Australian Tea Fair, Melbourne. This unprecedented event will surprise and excite tea enthusiasts of all flavours, and provide tea and industry knowledge to a scale that tackles even the world stage.

The Australian Tea Fair will be hosted by Australian Tea Masters at a currently undisclosed location in Melbourne, and is aimed to be set later this year. Tickets will be available via our website (stay tuned for more press releases here!) and at the door, with exhibiting opportunities open upon arrangement. If you’re interested in having your own exhibit, you can discuss this with the director of Australian Tea Masters, Sharyn Johnston, at sharyn@australianteamasters.com.au. We strongly encourage tea companies to open exhibits and broaden their audiences. Other exhibiting parties will include blenders and masters of all stripes.

In addition, there will also be several tea seminars with well-respected industry speakers. This event is perfect for both those just interested in tea as well as those who make tea their world and business. The event will be ripe with opportunity, and for a tea lover in Melbourne, certainly isn’t something to be missed!

Stay tuned for more information!

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Lazy Sunday: And Now For Something Completely Different

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Today is Lazy Sunday, where we hold a poll and give you a pretty tea picture to look at. Because face it, Sundays weren’t meant for Real Work.

Want to make some of these recipes yourself? We have a few that might take your fancy:

Iced Teas

Tea Cocktails

Tea Desserts

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The Endlessly Intertwined Relationship Betwixt Tea and Coffee

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After water, tea is the most consumed beverage in the world. If we were simply talking about the Western World, of course, we might more legitimately make a case for coffee or the horror-in-a-bottle known as Coca Cola. But we’re not, and it comes back down to tea.

The main portion of the world that’s into drinking tea is obviously tea’s birthplace: Asia. It is sometimes joked that China would stop operating in its entirety if the tea suddenly disappeared. And it is here, where large populations lie, that tea is appreciated most – thus granting its status as the juggernaut of beverages.

Coffee, on the other hand, originated in Ethiopia. Africa doesn’t quite have the same population numbers as Asia does, but it has something else on its side; the western world’s addiction and need for a heavily-caffeinated beverage. Coffee is far stronger than its Asian cousin, and so often beats tea out as the beverage of choice among places such as Australia. At least in this country, the level of public interest surrounding coffee is both profound and incredible; specialist barista training is widespread among coffee houses, and people are constantly searching for the best hit they can afford. Specialised coffee machines are also widespread, as Australians are far less happy to settle for the “cheap stuff” than ever before. The premiumisation of the industry has gone so far that most Australians will either not touch American coffee, or do so begrudgingly; premiumisation just hasn’t taken hold there as it has here, except in what are reportedly wonderful tiny coffee houses tucked away into niche nooks and crannies. Nevertheless, the drink remains ubiquitous in the western world.

However, the premiumisation of tea just hasn’t been the same, yet. It’s moving – don’t you worry about that, it’s definitely moving, and there are actual market trends to support this fact – but it’s still dawdling. Between a coffee house and a tea house, most people will opt for a good coffee.

However, the household is where tea reigns supreme. Too many houses I’ve walked into, and been asked the omnipresent question: “Tea or coffee?”. It seems everyone has their little stash of tea tucked away somewhere, whether it be somewhere among the cupboards or proudly out on display. In addition to this, there are a number of coffee houses who have seen tea’s potential and have decided to elevate it to their menus.

Tea’s point of revenge, in Australia, is its health properties. While coffee has an amount of antioxidants, tea has all sorts of things that are good for you within it, while not giving you quite the same caffeine hit. People generally only drink one drink at a time, and that drink is more commonly turning out to be tea. It is our hope that one day tea will stand on the same pedestal as coffee here in the western world. It is something that may soon become reality.

Steeping in Egypt

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Although one might first overlook tea having any importance in Egypt at all, when one actually looks at the facts, there is something very interesting indeed. Tea is Egypt’s national drink.

But when do you ever hear about Egyptian tea? Not much; most know that tea is celebrated all throughout South East Asia as well as certain parts of the Middle East, although the continent of Africa is rarely mentioned. The key, of course, lies in Egypt’s relative proximity to the Middle East; a near direct line of contact can be made between the Egyptian edge of Africa and the Asian mainland.

Known as “shai”, tea is considered in Egypt to be even greater than coffee. However, in spite of this much of the country’s tea intake is made up of imports; although it may be packed and sold in Egypt, often times it is grown in other countries, such as Sri Lanka and Kenya. Now, however, it is recognised as somewhat of a “cash crop”, and is being grown in larger batches around the country.

Aside from actual tea, Egypt has also shown to be particularly fond of mint teas, along with much of the Middle East.